Niche Marketing with Great Articles

One of the most magnificent qualities of the Internet is that, bybringing the world close together, it enables people who fill onetiny corner of interest to come together, marketing to each other,sharing ideas, and growing as a niche community.

For instance, consider antique marble collecting. I don't know manypeople who collect antique marbles. But if I do a search online, Ican find dozens of sites that specialize in it, many with excellentinformation on their sites, places to trade and sell my antiquemarbles, and tools with which to make my own marbles.

How can you leverage the enormous power of niche marketing?

The best way is by providing your web site with great contentfocused directly at these niche markets. Instead of selling to themasses who are interested in Bono and Coca-cola, sell to those whoare hungry for information and resources concerning their specialinterest.

In order to do this, you must identify yourself as an expert in the field you're targeting.

Becoming A Guru

Gurus are the wise men who sit on the mountains, dispensing advice.You don't have to sit on a mountain but you do need to dispenseadvice if you're going to be a guru. This means you should knowwhat you're talking about.

Online, degrees and education don't mean as much as the informationyou can prove you have. The way you prove your knowledge online isby supplying your website, whether it's a sales website or anetworking one, with great, original, valuable content.

This is great news for anyone who writes well. Despite itspromotion as a great image-based medium, the Internet is primarilya text-based medium.

It delivers pictures, music, and video very well indeed, but mostinformation today is contained in text, and the search engines thatcatalog your website deal in text as well (even the image-basedsearch engines focus on the titles and descriptive text you assignto your pictures and video).

But what if you know your niche market, but don't write well?There's a solution for that too. You can purchase content othershave written for you from www.YourOwnArticles.com, or you can havecontent custom-written for your niche market.

Finding Great Content

There are numerous great places to find content online to add toyour website, and - better yet - you can get the content for free.

Or so it would seem.Sites like GoArticles and Idea Marketers are known as article directories. They provide the service of matching well-written, informative content with webmasters who desperately need it.

The articles are free for the taking, with the caveat that if youdisplay one on your website, you must also cite the article's author and link to his or her website.

Well, free isn't always free. And in this case, when you're tryingto establish yourself as a knowledgeable expert in a niche market, it's likely to undermine your entire purpose.

When you list someone else as the author of an informative articleon your website, you're setting that other person up as the guru onyour website.

And you're even providing this competing guru with the ultimatemarketing tool - a link to his or her website when they've justinterested the customer with an excellent piece of information. Instead of using article directories, you're better off running articles on your website that you can claim as your own. You wantarticles ghostwritten for you, and the way to obtain them is to goto article brokers like www.YourOwnArticles.com.

These companies deal with private label articles, content that youcan claim as your own because all rights to the article have beensold by the author. Instead of advertising someone else as theguru, you've just shown your customers that you, yourself, are theknowledgeable one.

Articles, Newsletters, and Ebooks

Private label articles can be used either as individual articles or content on your website, or they can be used to build newslettersthat you can send out to subscribers.

If you get a nice collection of articles, you can even createebooks to sell or give away to your customers as reference sources.

All of these purposes are valid and intelligent ways to use privatelabel articles, and any of them will drive business to, not awayfrom, your website.

By Cody Moya